Hey everyone! I’m super excited to be speaking at this year’s Optometric Vision Development and Rehabilitation Association (OVDRA) annual meeting. This event is always a highlight, bringing together an amazing group of vision therapy pros who are passionate about changing lives. We have such an amazing community! And this year, I’ve got something extra special for you!
I’ll be teaming up with Tyler Ives—a financial consultant for Fortune 500 companies and a Harvard Business School guest lecturer—to dive into Case Studies in Successful Vision Therapy Practice Management. We’re going to talk about real clinics, real challenges, and real solutions that have transformed VT practices across North America.
We’re approaching this just like we would a vision therapy case presentation—because really, managing a practice isn’t all that different from guiding a patient through their VT journey. We start by identifying the challenges, just like you would diagnose a visual dysfunction. Then, we develop a structured, step-by-step treatment plan—except in this case, the treatment is an effective business strategy. Finally, we track progress and make adjustments as needed to ensure the practice thrives.
Let’s face it—running a vision therapy clinic isn’t easy. Between marketing, hiring the right team, and keeping the financials in check, it can feel like a juggling act. But don’t worry, we’ve got your back! Our session is all about sharing real-world success stories that you can actually use to make your practice thrive. Whether you’re just starting out or looking for ways to level up, you’ll walk away with practical tips and strategies you can implement right away.
Here’s a little preview of what we’ll cover:
1. Marketing That Actually Works
Ever feel like you’re doing all the right things but not seeing enough new patients walk through the door? We’ll break down how some clinics have cracked the code and what marketing strategies actually work. Teaser: it's not what you think!
2. Building an All-Star Team
Your team is everything. It's all about getting the right people in the right seats all headed in the right direction. We'll go over strategies to building a successful team and how to avoid some important pitfalls along the way.
3. Money Talk—Making Your Practice Financially Strong
Let’s be real—financial stress is no fun. Tyler’s got a wealth of knowledge when it comes to making businesses profitable, and he’ll break it down in a way that actually makes sense using real world examples of doctors who learned how to manage their financials better.
But don’t worry—this isn’t going to be some boring lecture filled with charts and graphs. We’re making this fun, interactive, and packed with practical takeaways. You’ll hear real stories, learn what works (and what doesn’t), and get a clear game plan to help your practice succeed.
Can’t wait to see you in Fort Worth! If you want to take your practice to the next level, you won’t want to miss this!
